MikMak Migration

I found the opportunity for us to change our Find A Store solution for all of our websites to MikMak.

My Role

I am the lead UX researcher initiating the migration, responsible for...

managing the vendor relationship.
connecting the right teams to ensure the migration goes smoothly and communicating with stakeholders on the progress and status of the migration.
building quarterly growth and innovation roadmaps to continue optimizing the functionality.

Benefits of Migrating to MikMak

$100k

saved in yearly service fees.

+150%

increase in purchase intent rate on one brand website in one month.

The Migration

Before the Migration

Before migrating to MikMak, the Find a Store functionality was incredibly time consumer and laborious to maintain from an IT perspective as well as being clunky UI.

This find a store functionality lives on every PDP, allowing site visitors to find a Scotts Miracle-Gro product at their local retailer.

Price Spider UI

After the Migration

Not only are we providing our site visitors with a experience, but we also faced multiple benefits internally. By switching to MikMak, I saved the company $100,000 per year and our IT team hours of development work keeping our SKUs up to date on retailer availability.

Since the migration, we are seeing increases in over 150% in purchase intent value on one brand website in one month.

These are huge wins that not only save the company money, but provide better performance, leading more site visitors to purchase our products from our retailers.

MikMak UI