Resume

Lead researcher for all UX research efforts for upwards of all owned digital properties. Responsible for research and strategy deliverables to assist in improving our owned and retailer experiences.

• Spearheading UX strategy, insights, and design direction for new features and functionality for owned sites on the Salesforce Commerce Cloud platform

• Assisting with design discovery and wireframe creation to enhance and build upon our design system

• Leading strategy, planning, and execution of consumer interviews, usability studies, retailer evaluations, competitor evaluations, and ethnographic studies

• Lead and mentored an intern, providing guidance on project execution, time management and professional development, while gaining experience in leadership, communication, and performance evaluation

Assisted with UX efforts from a research and strategy perspective. 

• Contributed to planning and execution of A/B testing, usability studies, concept evaluations, on-site surveys, on-site behavior analytics, heatmaps, competitor evaluations, and retailer evaluations

• Lead conversion rate optimization testing and multivariate site experience testing with external agency partners resulting in an additional $1.5 million in revenue across seven websites

• Collaborate with cross-functional teams of product owners, developers, brand strategist, ecommerce merchandisers, brand managers, and outside agency partners to balance user experience needs with business needs

• Experience with wireframe creation, lo-fi interaction design, and information architecture design

Accountable to evaluate owned web and app properties to optimize and enhance experiences. Assisted in all UX research efforts for upwards of two dozen brands. 

• Increased research efficiency by creating research processes for intake, workflow, and tracking of all research projects

• Planned, launched, and analyzed 50 detailed usability evaluations of owned web and app experiences

• Analyzed and synthesized research data and insights to uncover design refinements and recommendations

• Assisted in conversion rate optimization testing and multivariate site experience testing with external agency partners

Responsible for researching and auditing ecommerce best practices. Reported to the User Experience Manager to complete tasks and propose recommendations to improve the experience on owned sites.

• Built personas and scenarios to better understand user needs and goals when on ecommerce sites

• Planned and launched series of polls and heatmaps on ecommerce sites to aid in improving the user experience